Media Aces - UK

The autumn is going to see a flurry of activity from Media Aces. The launch of Media Aces France in Paris this week brought together a sizeable amount of people with an interest or involvement in corporate social media. I’d like to take this opportunity to turn to the UK.

The UK has a flourishing social media environment. London was recently hailed by Evan WIlliams as the biggest user of Twitter; there are many agencies with a social media offering, in consultancy and/or practice; and if you go around the UK, you will see a plethora of hyperlocal social media activities, often supported by the public sector.

Corporates are key to the ongoing development of social media in the UK. We need a strong corporate understanding of social media to build brands; to target audiences, some of which may be otherwise hard to reach; and to improve the reputation of corporates (so that, to graduates, they "get this stuff". There are countless more reasons.)

A pleasing point about the corporate social media space in the UK is that there is a thriving relationship with agencies, ensuring that both parties play to each other’s strengths in order to co-develop an understanding of where brands and audiences can go.

The whole concept of "brands and social media" is central to the development of Media Aces UK, and I hope that you will join me as we develop the community over coming months.

Paul Squires
Founder, Media Aces UK