Media Aces - UK

The beginning of this week saw the return of the Media140 conference to London. This time, the conference focussed on brands and the "real-time web" (predominantly Twitter).

There has been some excellent coverage from speakers and audience alike, so I thought it prudent to round them up, below:

• Kristian Carter of Crazy Epic makes a number of interesting points on the amount of money that Red Bull [Flickr pic on marketing model] has spent on brand experience and engagement, and whether it has represented value for money to Generation Y.
• Drew Benvie of 33 Digital produces a short post making a reference to a point which he made in his session, and was subsequently picked up by the audience through Twitter: "most brands don’t have a strong culture or personality and that this leads to a social media ecosystem full of fake personality and hence full of fail."
• Lloyd Davis talks about the lack of wifi provision, which was promised, but never fully delivered. It can’t be that difficult to provide (a) sufficient power sockets for a laptop-powered audience and (b) destruction-tested wifi, in (c) central London… can it?
• Adam Tinworth has written a comprehensive set of notes - well worth reading.
• Dan Leach paints a mixed picture - a good event, but more brands would have really made it. He specifically refers to David McCandless [Flickr pic] who perked everyone up towards the end of the afternoon, with his excellent - and highly visual - presentation, using samples from his Information is Beautiful blog and book.
• George has written the event up in two PDFs, covering the keynote from Tom Bedecarre [Flickr pic] and a verbatim writeup of the panel session.
• There are plenty of great photos from the event at Flickr.

[Update - new writeup from Gordon Macmillan on BR]

[Update - now with relevant Flickr pix above]

Paul Squires
Founder, Media Aces UK