The autumn is going to see a flurry of activity from Media Aces. The launch of Media Aces France in Paris this week brought together a sizeable amount of people with an interest or involvement in corporate social media. I’d like to take this opportunity to turn to the UK.
The UK has a flourishing social media environment. London was recently hailed by Evan WIlliams as the biggest user of Twitter; there are many agencies with a social media offering, in consultancy and/or practice; and if you go around the UK, you will see a plethora of hyperlocal social media activities, often supported by the public sector.
Corporates are key to the ongoing development of social media in the UK. We need a strong corporate understanding of social media to build brands; to target audiences, some of which may be otherwise hard to reach; and to improve the reputation of corporates (so that, to graduates, they "get this stuff". There are countless more reasons.)
A pleasing point about the corporate social media space in the UK is that there is a thriving relationship with agencies, ensuring that both parties play to each other’s strengths in order to co-develop an understanding of where brands and audiences can go.
The whole concept of "brands and social media" is central to the development of Media Aces UK, and I hope that you will join me as we develop the community over coming months.
Paul Squires
Founder, Media Aces UK
the blog for the British chapter of media aces is now open. We have been very busy cleaning up the main original platform so as to keep languages and areas separate from each other. The French chapter is made available at